Choose-electric-supplier-nj, residents in new jersey are among 15 states where residential electricity is deregulated – meaning they have a choice of suppliers from which to purchase power. that means they have the opportunity to purchase rates lower than those offered by the state’s main utilities: jcpl, pseg, atlantic city electric and rockland electric.. If haven’t signed up with an independent electricity supplier, jersey central power & light will provide you with a “basic generation service” with rates set by the public utilities commission. customers receiving “basic generation service” will likely pay a higher rate for energy than those who shop around for an energy plan., effective august 1, 1999, new jersey electricity customers are able to choose a company that will supply them with electric power. this choice is available due to the enactment of the "electric discount and energy competition act", which among other things, allows competition in the power generation portion of the electric industry.